I’m a San Francisco based marketer, program manager, and consensus builder.
This portfolio contains work completed between 2020-2024.
MAYER BROWN
As one of the most prestigious law firms in the world—and the agency's biggest account in 15 years—Mayer Brown turns to us for assistance with their on-going marketing efforts. For nearly 3 years, I've overseen the client management and helped with art direction, strategy, and copywriting to propel this global powerhouse forward.
APERIAN
For nearly three decades, Aperian has been facilitating improved collaboration among cross-cultural teams. But with the increasing momentum of DEI in the corporate realm and the influx of newcomers entering the competitive landscape, Aperian was looking to revitalize their pioneering brand. Not only did we help refresh their positioning and visual identity, we also crafted a brand campaign, sales deck, and brand video to reintroduce Aperian to the world.
ANALYTIC PARTNERS
Widely recognized for its marketing analytics legacy, Analytic Partners set its sights on greater horizons. With their new brand as a guiding beacon, we helped them evolve into a comprehensive solution that pervades every corner of the enterprise—not just marketing departments. As part of our scope, we helped introduce their bold new brand at their annual kickoff in Miami, empowering cross-functional leaders to embrace the new vision, driving pivotal changes across all facets of the business.
GRAIL
It’s not often you get to partner with a brand that is truly changing the world. GRAIL is on a mission to help people detect cancer early, when it can be cured—all through a simple blood draw. We worked closely with leaders from their marketing, brand, internal comms, and HR teams to help them usher in a new era with targeted culture initiates to propel them forward and make their audacious mission a reality.
SIMPPLR
With the recent accelerated transition to remote work, having an employee experience platform that connects and inspires distributed workforces has never been more critical for organizations and their people to flourish. We repositioned Simpplr during this pivotal moment. To accompany the new positioning, we created a brand campaign, revamped their website copy, and wrote a brand narrative.
PELOTON
In response to restrictive shelter-in-place orders, Peloton’s #SpinOn campaign was a call to action for consumers to regain control of their fitness goals amidst profound uncertainty.
AIRPORT BUTLER
After meeting with Airport Butler’s Chief Operations Manager and conducting an in-depth brand audit, we discovered that one of the largest obstacles the brand faced was recruiting employees. This B2E digital marketing campaign targeted burnt out rideshare drivers and compelled them to reimagine what being a gig worker is by working smarter, not harder.
DONSUEMOR
Entrusted to reposition Donsuemor’s madeleine cookies by pivoting from a B2B to a B2C offering, the strategy behind our “Shello!” campaign introduced consumers to madeleines with a clever homage to their quirky shell shape—igniting a new wave of madeleine lovers and brand loyalists.
PELOTON
This email marketing campaign promoted Peloton’s bold Pride apparel collection. Paramount to the campaign’s success was overcoming the rainbow-washing trend that consumers have become savvy at detecting. By conveying the brand’s authentic and deep-rooted commitment to DEI, the campaign illustrated how Peloton rides with Pride 365 days a year.