I’m a California based brand marketer and consensus builder.
This portfolio contains work completed between 2020-2024.
MAYER BROWN
As one of the world's most prestigious law firms—and the agency’s largest account in 15 years—Mayer Brown’s capital markets practice relies on us for ongoing marketing. As Account Director, I lead the relationship, and provide strategic and creative guidance. Over the years, we’ve developed multiple subbrands, crafted digital and print collateral for events and campaigns, shaped social media strategy, refined messaging, and much more.
APERIAN
We helped breathe new life into this cross-cultural training pioneer with a brand that felt both modern and deeply human. But our work didn’t stop at the surface. We helped guide their shift from a business built on in-person, people-led training to a scalable, data-driven platform that’s accessible anytime, anywhere. With refreshed positioning, a new visual identity, and a stronger brand architecture, we laid the groundwork for their next chapter as a product-led company. As Account Director, I led the charge—growing the account by 83% and bringing the brand to life through a campaign, sales deck, and brand video.
ANALYTIC PARTNERS
Analytic Partners saw the writing on the wall: marketers today need smarter insights, faster—and from more places than ever before. So they built a powerful new process and platform to meet the moment. We partnered with them to bring it all to life—naming and defining a brand-new category, evolving their positioning, and creating a fresh visual and verbal identity. Then we helped launch it all at their annual leadership kickoff in Miami, rallying teams across the business to get behind the vision and help drive real, lasting change.
GRAIL
It’s rare to work with a brand that’s genuinely changing the world—but GRAIL is doing just that. Their mission is to detect cancer early, when it’s most treatable, through a simple blood test. We partnered with teams across marketing, brand, internal comms, and HR to help usher in a new era of growth—shaping culture initiatives, communications, and events designed to inspire and align employees around this powerful purpose.
SIMPPLR
As remote work rapidly became the norm, the need for a platform that could truly connect and engage distributed teams became mission-critical. That’s where Simpplr came in. We helped reposition the brand at this turning point—clarifying their purpose and amplifying their impact. Alongside the new positioning, we launched a brand campaign, rewrote the website, and crafted a narrative that brought their vision to life: creating a more connected, inspired employee experience that helps people flourish at work—and beyond. Because when work is good, life is better.
PELOTON
In response to restrictive shelter-in-place orders, Peloton’s #SpinOn campaign was a call to action for consumers to regain control of their fitness goals amidst profound uncertainty.
AIRPORT BUTLER
After meeting with Airport Butler’s Chief Operations Manager and conducting an in-depth brand audit, we discovered that one of the largest obstacles the brand faced was recruiting employees. This B2E digital marketing campaign targeted burnt out rideshare drivers and compelled them to reimagine what being a gig worker is by working smarter, not harder.
DONSUEMOR
Entrusted to reposition Donsuemor’s madeleine cookies by pivoting from a B2B to a B2C offering, the strategy behind our “Shello!” campaign introduced consumers to madeleines with a clever homage to their quirky shell shape—igniting a new wave of madeleine lovers and brand loyalists.
PELOTON
This email marketing campaign promoted Peloton’s bold Pride apparel collection. Paramount to the campaign’s success was overcoming the rainbow-washing trend that consumers have become savvy at detecting. By conveying the brand’s authentic and deep-rooted commitment to DEI, the campaign illustrated how Peloton rides with Pride 365 days a year.